Convergence

How has media convergence culture changed over the time and its impact upon the audience?

Over the time, media convergence culture has changed over the years as can be evidenced by the evolution of the CD that replaced the vinals for a while. As the CD Albums and Digipacks has replaced vinals in traditional media ways, however from the start of the new millennium (2000), has started to take the audience away from traditional media to mainstream media.
This meant for CD Albums and Digipacks to go digital as well as non-digital, this implies that the mass of their music performer's audience uses mainstream media more nowadays than traditional media. And that in order for the music performer to keep up with their successful and keeping their fans. They would have allow their music to be available on social media sites such as Facebook and YouTube and can be bought or downloaded from online stores like iTunes.

This means for my own CD Album/ Digipack, I would have to allow the product to be available on mainstream media like the music video available to watch on YouTube, and have the album available to buy online from either the band's store page or iTunes.
Furthermore, allow the album to buy in traditional ways as some of the audiences like to buy the product as a memory of what they like listening to or to keep it as a 'treasure'.