CD Digipack Inspiration

Cd Digipack Inspiration from Shaun Hardwick

Looked at existing CD albums and analysis what I have learnt from them.
And how can I apply those features to my own CD album to make the album appealing to audiences and eye-catching.

Inspiration Ideas for the Music Video

From listening to one of my favourite music bands, I watched the music video to 'You Me At Six - Room To Breathe', which gave me an idea for my own music video.
This music video was produced and directed in a different way than the band's other music videos, as you can see in the above music video image is that its overlapped by another image. This editing technique is very efficient and showing a different approach as the music video is showing the band playing. But also at the same time playing other footage of the audience within the footage of the band on the white screen.


For my own music video 'Time and Tragedy', I planned to use this editing technique of footage playing within other footage (overlapping). As this will give the music video, a different approach to other music videos as it is efficient and clever.

Convergence

How has media convergence culture changed over the time and its impact upon the audience?

Over the time, media convergence culture has changed over the years as can be evidenced by the evolution of the CD that replaced the vinals for a while. As the CD Albums and Digipacks has replaced vinals in traditional media ways, however from the start of the new millennium (2000), has started to take the audience away from traditional media to mainstream media.
This meant for CD Albums and Digipacks to go digital as well as non-digital, this implies that the mass of their music performer's audience uses mainstream media more nowadays than traditional media. And that in order for the music performer to keep up with their successful and keeping their fans. They would have allow their music to be available on social media sites such as Facebook and YouTube and can be bought or downloaded from online stores like iTunes.

This means for my own CD Album/ Digipack, I would have to allow the product to be available on mainstream media like the music video available to watch on YouTube, and have the album available to buy online from either the band's store page or iTunes.
Furthermore, allow the album to buy in traditional ways as some of the audiences like to buy the product as a memory of what they like listening to or to keep it as a 'treasure'.

Magazine Advert Research

Magazine Advert Research from Shaun Hardwick

Research of some magazine music adverts in which I looked how they are used and designed to promote music albums. This will help me with planning and designing my own magazine music advert to promote my own music song - Time and Tragedy.

Design Ideas For The CD Cover - Band Logo

This piece of paper shows some rough ideas that I had for my music video CD album.
I am considering that the design for the CD will be black and white colours, as they have a strong appeal and eye-catching to audiences. Furthermore the colours will fit to the music's genre which is Pump Rock, as some existing rock bands and artist uses these colours for their own albums, as they have a strong impact and appearance of what's in that genre.

Additionally, this piece of rough designs will help me to plan out further with developing the design for the music song's album, as I will have an idea of what colours to use and the style in which the album may look like.

Music Artist and Band Marketing and Promotion

Marketing and Promotion for Music Artist and Bands from Shaun Hardwick

Locations

The plan for making the music video for 'Time and Tragedy' is that the main singer will be playing and performing the song in a hall with plenty of camera angle shots for different positions.
Furthermore I planned to have a blue background on the wall whilst the singer is performing for some of the camera shots as this will create another effect to the music video.

This is another camera shit angle that will be positioned to take some
shots of the singer.



This a location camera shot of where one of the cameras will be positioned
during the shot of the music video.
In additionally, the tables and chairs will not be there in the shoot.

Furthermore I planned to have other people in the music video, who will be either doing some actions for parts of the song as to match to the lyrics. Or doing some lip-synching to some lyrics of the song.
The below photograph is an example of one of the shots that will symbolise one of the lyrics in the song.

This will be a still photo in the music video to match some lyrics of the
song.

 

Dick Hebdidge 'Subculture: The Meaning of Style'

Key Facts about 'Subculture: The Meaning of Style':


In 1979, Dick Hebdidge wrote a book that was focusing on the British Youth culture and the different groups that were emerging after World War Two.
As he evidenced by seeing how the youth culture's taste in music was seen to be a symbol of resistance and rebellion, as shown by the style and its association with music.
Hebdidge analysis how each specific sub-cultures (for examples: punk, rockers and skinheads) evolved, furthermore he looked at the shared aspects common to that evolution in socio-economic background, ethnicity and class regional factors.


He identified that there are two types of culture which are:

• Sub-culture (under)

This type has its own values and beliefs but is often able to exist within mainstream culture.
For example: the genre 'Rock' as there is alternative rock, pump rock and rock and roll (to name a few see the following source to see all the different types of rock: https://en.wikipedia.org/wiki/List_of_rock_genres#R).

• Counter-culture (against)

This type is fundamentally as it goes against the mainstream culture and if it becomes large enough it can end up reshaping the mainstream.


How will I apply this theory to my music video?


For my music video 'Time and Tragedy', this song belongs to Pump Rock that is a sub-culture underneath the main genre of 'Rock'. This means that my music video will have its own values and beliefs as there will be footage of 'rock-like' images such as close-ups of music equipment and the singer. Although this will share similar features that belongs to the main genre but there will be parts of the music video that doesn't quite belong to 'Rock'.


Furthermore, the music video will support Hebdidge's Subculture theory, as it will show what taste does the youth culture listen to and like. This will be evidenced by the footage in the music video as shown by the costume of the singer, in how they are dressed and the other people in the music video in how they are dressed and their style.
In additionally, all the footage in the music video of 'Time and Tragedy' will act as evidence for the theory as it can be an example of one of his points 'symbol of resistance'.

Storyboard for Time and Tragedy

Create a Copy | View Larger
Create a Copy | View Larger

The Other Part of the Storyboarding for Time and Tragedy from Shaun Hardwick

Lyrics for Time and Tragedy

"Tragedy + Time"

On the edges of the sharpest knives
In the middle of the darkest nights
Always knew that I would find you here
In a puddle of the bravest tears

I've seen enough to know it's lonely where you are
Above the crowd
Feet dangling from a rooftop (a rooftop)
She waits from ledges for a voice to talk her down

And nothing matters but the pain when you're alone
The never-ending nights when you're awake
When you're praying that tomorrow it's okay

There will be a time to crack another smile
Maybe not today or for awhile
But we're holding on to laugh again some day
To laugh again some day

All that matters is the time we had
Doesn't matter how it all went bad
Never wonder what it might be like
Shut the door, say goodbye

When faced with tragedy
We come alive or come undone

So don't hold back, let it shape you like an ocean
Even the deepest scars in time will fade

Nothing matters but the pain when you're alone
Never-ending nights when you're awake
When you're praying that tomorrow it's okay
There will be a time to crack another smile
Maybe not today or for awhile
But we're holding on to laugh again some day
Yeah, we're holding on to laugh again some day

And sometimes you have to go back
To know just where you have been
But we're old enough to know that
What has been, will be again and again

And the bravest of faces
Are the ones where we fake it
In the roles that we play

Nothing matters when the pain is all but gone
When you are finally awake
Despite the overwhelming odds, tomorrow came

And when they see you crack a smile
And you decide to stay a while
You'll be ready then, to laugh again

Nothing matters but the pain
(We are tragedy, yeah, we are sympathy)
Nothing matters but the pain
You see what you want to see

Nothing matters but the pain
(We are misery, and distant memories)
Nothing matters but the pain
We all learned to laugh again
Yeah, we all learned to laugh again
We all learned to laugh again

Source: http://www.azlyrics.com/lyrics/riseagainst/tragedytime.html

How can my music video be distributed?

From reading a source (http://www.vidzonedigitalmedia.com/video-distribution.html), about how can my music video be distributed. As there is four music distribution services that I can distribute the music video on to reach its targeted audience. These music distribution services are YouTube, Vevo, iTunes and VidZone, which all of them reaches a wide global audience and show your talent and music. Also, these distribution services are very popular and famous, so this means that my music video will be successful as these sites receives a lot of views/visits each day.

In additionally, these sites are available on many devices such as YouTube has a mobile app that can be downloaded on iPhones and iPods.

 

 

How to make a music video?

How to make a music video from Shaun Hardwick

This is a poster in which I have created, that shows the steps of producing a music video.
There is five sections that's identify within the poster, which breaks down the different steps within these sections.

Amy Winehouse Case Study Report

This piece of work for my coursework, is a newspaper report that I created by using Microsoft Publisher. This newspaper report talks about my viewpoint of the Amy Winehouse Documentary film. Furthermore, this piece of work allows me to show another type of software I can used to show my media skills.

VidMus' Logo

For my company, I will create a company named VidMus' Production and designed its logo and opening scen
This company logo opening scene was created by the use of Photoshop and Premiere Pro, as I created the scenes with a stop motion technique to make the opening scene for the logo be animated. Premiere Pro allowed me to put all the scenes I created in Photoshop together to make the logo.
This company logo is inspired by existing company logos, that uses a stop motion technique to make their logos animated. Below in order shows all the screenshots of animated company logo.

Rough Opening Test to the Music Video

This rough opening to the music video, shows how the opening and the rest of the music video for 'Time and Tragedy' may look like. There is footage and images that are used within the 1 minute and 33 seconds rough opening test. Also, there is After Effects used within the opening as well as Premiere Pro.

YouTube Case Study

YouTube Case Study from Shaun Hardwick

Case Study of the company- YouTube. Talking a bit of its history and key facts, and explaining why will I used YouTube to promote my music video.

Who are the targeted audience?

Dyer's Star Theory to two examples of a singer and a band

2 Examples of Singers and Bands from Shaun Hardwick

Male Graze Theory Textual Analysis

Male Graze Theory on Nickelback 'This Afternoon' from Shaun Hardwick

Using the Male Graze Theory by Laura Mulvey on a chosen music video. The chosen music video I applied the theory to is 'This Afternoon' by Nickelback.

Lip Synching Test

This YouTube clip shows lynch-synching practice and how the opening to the music video may look like.

Music Video Pitch

Information about the Music Video Pitch

Chosen Song - Time and Tragedy by Rise Against
Length of song - 4 minutes and 21 seconds
Length of music video - 4 minutes and 21 seconds
Genre - Punk Rock

Company Name: VidMus'
Company information- Music Video Company, who specializes in music videos for songs that are in the rock and pop genre.
Actors: myself and other friends
Group - Myself being the director, cameraman and editor.


Music Video

Performance and Narrative ( a bit of narrative).
Dancing, Lynch- Synching and Visuals to match some of the lyrics to the song and music video.

Location - Hall with the artist is performing and shots of students (visuals and lynch-synching).
                  Also there will be some footage of the outdoors.

Props - Normal Clothing.

Equipment: camera with a full battery and  tripod.

Post-Production: Premiere Pro (to edit the footage/clips together to create the full music video) and
                            After Effects to apply some lyric titles and effects to the music video.


Audience

Fans of Rise Against.
For an audience who enjoys entertainment and likes to escape to an imagine world to escape theirs.

I will be using Uses and Gratifications theory, as I will be aiming the music video at an entertainment audience. As I will create a music video that has entertaining scenes for viewers to laugh at.

Music Video Pitch Video

Music Regulation

This prezi talks about music regulation and gives examples of banned music videos.

Best Music Videos and CD Covers of All Times

According to 4Music, the best 100 best music videos ever from 50-1 is the following:
However I have only took the top, best 30 music videos ever by 4music.
http://www.4music.com/photos/100-best-music-videos-ever



30 - The Real Slim Shady by Eminem
29/28 - ?
27 - Umbrella by Rihanna
26 - Clint Eastwood by Gorillaz
25 - Bad Romance by Lady GaGa
24 - Let Forever Be by Chemical Brothers
23 - The Rain (Super Dupa Fly) by Missy Elliott
22 - Vogue by Madonna
21 - Sledgehammer by Peter Gabriel
20 - Single Ladies (Put a Ring on It) by Beyoncé
19 - Fell in Love with a Girl by The White Stripes

18 -  Hey Ya by Outkast

17 - Pray by Take That
16 - ?
15 - Take On Me by A-ha
14 - Leave Right Now by Will Young
13 - All The Small Things by Blink 182
12 - The Scientist by Coldplay
11 - Toxic by Britney Spears

Top 10 and why?

10 - Scream by Michael Jackson and Janet Jackson
      This music video for this song was the expensive music video ever according to 4music as a lot of
      money was put into the making. The footage is in black and white and was made in 1995.

9 - Can't Get You out of my Head by Kyle Minogue

8 - ?

7 - California Gurls by Kate Perry

     This music video was released in Summer 2010 and became a breaking hit in many countries and sold many copies worldwide. From my own opinion is that why this music video was a success as this music video and song was different than other music videos released in that year and existing ones.

6 - Stan by Eminem

5 - Get Ur Freak On by Missy Elliott
      This was released in 2001 and was a breaking hit for the rapper, as this was different as the
      footage contained in the music video blue zombies and a man defying the rules of gravity.

4 - Rock DJ by Robbie Williams

3 - Telephone by Lady Gaga ft. Beyoncé
      This music video had an inspired piece that had a cinematic quality that many music videos try

      to have. This music video had a great story (short film) that fit well to the lyrics and made it

      enjoyable to watch. Furthermore this song did attract a large audience across the world.

2 - Like A Prayer by Madonna

1 - Thriller by Michael Jackson

This music video still remains one of the best music video ever and one in the most captivating short films in history.



Best CD Covers of all time according to the website - ShortList.com

Source: http://www.shortlist.com/entertainment/music/50-coolest-album-covers



The artist who are in this list for releasing the best ever album covers of all times is like bands and singers such as Queen with their album cover for their album 'Queen 2', the Beatles with both their album covers for Sgt Pepper's Lonely Hearts Club Band and Abbey Road and many more.

 

 

Beatles' Abbey Road was designed by Kosh and Iain MacMillan as this album cover was very simple as the band walking across a zebra crossing. This image of the Beatles walking across shown that this image was completely, utterly British.



The Beatles' album cover for Sgt Pepper's Lonely Hearts Club Band was designed by Sir Peter Blake. This design for the album cover had been referenced and parodied to become a successful, global selling album.

Pink Floyd 's album cover for Dark Side of the Moon has a simple design as Floyd's live light show and the triangle created a symbol of thought and ambition as it became a part of music and art history. This design was designed by Strom Thorgerson.