CD Digipack Inspiration

Cd Digipack Inspiration from Shaun Hardwick

Looked at existing CD albums and analysis what I have learnt from them.
And how can I apply those features to my own CD album to make the album appealing to audiences and eye-catching.

Inspiration Ideas for the Music Video

From listening to one of my favourite music bands, I watched the music video to 'You Me At Six - Room To Breathe', which gave me an idea for my own music video.
This music video was produced and directed in a different way than the band's other music videos, as you can see in the above music video image is that its overlapped by another image. This editing technique is very efficient and showing a different approach as the music video is showing the band playing. But also at the same time playing other footage of the audience within the footage of the band on the white screen.


For my own music video 'Time and Tragedy', I planned to use this editing technique of footage playing within other footage (overlapping). As this will give the music video, a different approach to other music videos as it is efficient and clever.

Convergence

How has media convergence culture changed over the time and its impact upon the audience?

Over the time, media convergence culture has changed over the years as can be evidenced by the evolution of the CD that replaced the vinals for a while. As the CD Albums and Digipacks has replaced vinals in traditional media ways, however from the start of the new millennium (2000), has started to take the audience away from traditional media to mainstream media.
This meant for CD Albums and Digipacks to go digital as well as non-digital, this implies that the mass of their music performer's audience uses mainstream media more nowadays than traditional media. And that in order for the music performer to keep up with their successful and keeping their fans. They would have allow their music to be available on social media sites such as Facebook and YouTube and can be bought or downloaded from online stores like iTunes.

This means for my own CD Album/ Digipack, I would have to allow the product to be available on mainstream media like the music video available to watch on YouTube, and have the album available to buy online from either the band's store page or iTunes.
Furthermore, allow the album to buy in traditional ways as some of the audiences like to buy the product as a memory of what they like listening to or to keep it as a 'treasure'.

Magazine Advert Research

Magazine Advert Research from Shaun Hardwick

Research of some magazine music adverts in which I looked how they are used and designed to promote music albums. This will help me with planning and designing my own magazine music advert to promote my own music song - Time and Tragedy.

Design Ideas For The CD Cover - Band Logo

This piece of paper shows some rough ideas that I had for my music video CD album.
I am considering that the design for the CD will be black and white colours, as they have a strong appeal and eye-catching to audiences. Furthermore the colours will fit to the music's genre which is Pump Rock, as some existing rock bands and artist uses these colours for their own albums, as they have a strong impact and appearance of what's in that genre.

Additionally, this piece of rough designs will help me to plan out further with developing the design for the music song's album, as I will have an idea of what colours to use and the style in which the album may look like.

Music Artist and Band Marketing and Promotion

Marketing and Promotion for Music Artist and Bands from Shaun Hardwick

Locations

The plan for making the music video for 'Time and Tragedy' is that the main singer will be playing and performing the song in a hall with plenty of camera angle shots for different positions.
Furthermore I planned to have a blue background on the wall whilst the singer is performing for some of the camera shots as this will create another effect to the music video.

This is another camera shit angle that will be positioned to take some
shots of the singer.



This a location camera shot of where one of the cameras will be positioned
during the shot of the music video.
In additionally, the tables and chairs will not be there in the shoot.

Furthermore I planned to have other people in the music video, who will be either doing some actions for parts of the song as to match to the lyrics. Or doing some lip-synching to some lyrics of the song.
The below photograph is an example of one of the shots that will symbolise one of the lyrics in the song.

This will be a still photo in the music video to match some lyrics of the
song.

 

Dick Hebdidge 'Subculture: The Meaning of Style'

Key Facts about 'Subculture: The Meaning of Style':


In 1979, Dick Hebdidge wrote a book that was focusing on the British Youth culture and the different groups that were emerging after World War Two.
As he evidenced by seeing how the youth culture's taste in music was seen to be a symbol of resistance and rebellion, as shown by the style and its association with music.
Hebdidge analysis how each specific sub-cultures (for examples: punk, rockers and skinheads) evolved, furthermore he looked at the shared aspects common to that evolution in socio-economic background, ethnicity and class regional factors.


He identified that there are two types of culture which are:

• Sub-culture (under)

This type has its own values and beliefs but is often able to exist within mainstream culture.
For example: the genre 'Rock' as there is alternative rock, pump rock and rock and roll (to name a few see the following source to see all the different types of rock: https://en.wikipedia.org/wiki/List_of_rock_genres#R).

• Counter-culture (against)

This type is fundamentally as it goes against the mainstream culture and if it becomes large enough it can end up reshaping the mainstream.


How will I apply this theory to my music video?


For my music video 'Time and Tragedy', this song belongs to Pump Rock that is a sub-culture underneath the main genre of 'Rock'. This means that my music video will have its own values and beliefs as there will be footage of 'rock-like' images such as close-ups of music equipment and the singer. Although this will share similar features that belongs to the main genre but there will be parts of the music video that doesn't quite belong to 'Rock'.


Furthermore, the music video will support Hebdidge's Subculture theory, as it will show what taste does the youth culture listen to and like. This will be evidenced by the footage in the music video as shown by the costume of the singer, in how they are dressed and the other people in the music video in how they are dressed and their style.
In additionally, all the footage in the music video of 'Time and Tragedy' will act as evidence for the theory as it can be an example of one of his points 'symbol of resistance'.